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Soccer and Social Media12/21/2009
With 350 millions Facebook subscribers and millions more on Twitter and other social networking
outlets, it would seem logical that soccer teams the world over would be
exploiting the growth in this relatively new way for soccer fans to interact
with their favorite clubs and players.
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SportsBiz: Social media, soccer off the mark12/10/2009
Soccer
fans are active on Facebook, Twitter and other social media, but they generally
are ignorant of efforts by their favorite teams to reach them through those
platforms, according to a new report.
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Bordeaux Wins French Champions Trophy in Montreal07/24/2009On Saturday afternoon in Montreal’s Olympic Stadium, F.C. Girondins de Bordeaux, the champion of France’s Ligue 1, defeated En Avant Guingamp, the first team from the second division to win the French Cup in several decades, by 2-0 in their face-off (figuratively in the capital of Canadian ice hockey) in a meaningful match far from home — the French Champions Trophy.
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French Soccernet Site Does Feature Story On MLS01/02/2009ESPNsoccernet.fr, the French-language affiliate of ESPNsoccernet, just did an interesting piece on Major Legue Soccer.
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Gregori, un frenchie au Galaxy (French)12/03/2007
Après cinq mois de chômage, Sébastien Grégori, l'ex-milieu de
Créteil, file aux Etats-Unis pour effectuer un essai au Los Angeles
Galaxy, le club de David Beckham.
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Ronaldo, Veron, les joueurs francais... (French)12/02/2007
Agent sportif français installé aux Etats-Unis, Michael Wiesenfeld est
bien placé pour évoquer l’évolution du football outre-Atlantique. Selon
lui, la Major League Soccer va continuer à se développer, notamment en
attirant des stars. Un nouveau marché qui pourrait également profiter
aux joueurs français.
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How interested are you in Major League Soccer?11/27/2007
A survey of 1,000 soccer fans in the United States between the ages of
13 and 24 asked, “How interested are you in Major League Soccer?” and
found that more than 40 percent of the respondents showed at least some
level of interest in M.L.S.
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Djorkaeff, l'ami Americain. (French)11/20/2007
Et si le rêve américain, c'était aussi le football ?
De plus en plus d'internationaux français, proches de la retraite
sportive, semblent attirés par la Major League Soccer. Youri Djorkaeff,
pionnier en matière d'expatriation footballistique aux Etats-Unis, fait
figure de conseiller pour ses anciens coéquipiers de l'équipe de
France. L'Amérique, un vrai "choix de vie" explique le Snake.
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Once upon a time in America11/04/2007
Two French players are exiled in the anonymity of the North American soccer leagues. The MLS and its little sister, the USL, are still not attractive destinations for professional players, but this could soon change with the planned development of soccer in the United States, where the Beckham effect has now begun. ESPN Soccernet delves into this still-uncharted territory.
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How To...'Go International' Through Research09/27/2007
PR professionals today are increasingly embarking on international
campaigns, armed with the insight of strong local market research.
Traditionally, market research has been reserved for the final stage of
a campaign - monitoring and evaluation of the campaign's effectiveness.
But this is changing because of...
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Galaxy gives two a magical ride02/14/2007
French forward Merlin and Portuguese midfielder Fortes are selected from
800 hopefuls for one-week trial with the team.
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One-Stop Shop Cinches U.S. Market Research abroad05/15/2006
American MR agencies without international capabilities are at a serious competitive disadvantage if their clients are going global. Emerging markets in Asia and South America offer tasty expansion opportunities that can be cautiously explored. But the pressing requirement for American MR has been to get into Europe fast, which can be complicated and expensive--prohibitively so for small to mid-sized firms. Enter New York, NY-based EFG, the U.S. branch of EFG (European Fieldwork Group) International (Paris, France),...
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